Tag: personalization

January 29, 2024

As online retail evolves seemingly by the day, artificial intelligence (AI) is ushering in a new era of ecommerce personalization. AI-powered personalization is transforming the way businesses engage with their customers, creating tailored and immersive experiences that were just recently […]

December 6, 2023

Customer experience (CX) continues to evolve at a rapid pace, driven by cutting-edge technology and the continual evolution of consumer expectations. As businesses struggle to meet the increasingly sophisticated demands of their customers, they are adopting innovative strategies that blend […]

December 5, 2023

The world continues to evolve at a breakneck pace, and the myriad of ways in which companies collect, analyze and leverage customer data is evolving at a similar speed. As a result, customer experience professionals, data scientists, and digital marketing […]

November 13, 2023

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer data can spell the difference between a thriving enterprise […]

October 13, 2023

A group of chief marketing officers (CMOs) say artificial intelligence (AI) is reshaping several key functions of their role — from strategy, tactics, and staffing to customer engagement and metrics. They believe embracing, understanding, and applying AI in marketing as […]

October 2, 2023

We celebrate Customer Service Week and CX Day in the first week of October. Customer service is a term neatly nested within a more robust category known as customer experience (CX). Many other factors comprise the overall customer experience, including […]

September 29, 2023

The digital era has brought about revolutionary advancements in AI technology, transforming the way organizations operate and elevating efficiency to new heights. Businesses of all sizes have leaned into the power of AI to standardize processes, reduce mundane administrative tasks […]

July 20, 2023

Customer experience (CX) professionals say they and their clients are using artificial intelligence (AI) analytics to harness data and drive customer personalization in several key areas: from customer friction to churn, sentiment and engagement. CX executives in various industries — […]

June 29, 2023

Brands today are using artificial intelligence (AI) and data analytics to create compelling, personalized experiences that enhance their relationships with customers. By leveraging advanced data handling, customer segmentation and dynamic content generation, AI and data analytics are redefining personalization across […]

February 15, 2023

New year, new chance to improve your marketing strategies. There’s a lot of buzz around automation right now, and if you aren’t automating already, you are missing out on streamlined processes to connect with your audience. Still, CMOs will have […]

February 7, 2023

Marketers want 360-degree views of customers in order to provide them with the most enticing, personalized messaging. But to have such a comprehensive view of customers, marketers need comprehensive data from a variety of sources. However, collecting, merging and analyzing […]

June 13, 2022

Artificial intelligence (AI) has been a mainstay of science fiction for many years. As long ago as 1872, science fiction writers depicted computers that controlled the earth — robots that challenged or aided humanity or human battles against AI machines. […]

May 16, 2022

Data is the new currency in the age of digitization. The exchange of which creates a win-win situation for tech companies to provide personalized experiences for netizens. After visiting an ecommerce website, you might have noticed platforms like Reddit, Facebook […]

January 25, 2022

There is an old saying that dates back to the early days of computing that has taken on new meaning today for companies awash in unstructured customer data from multiple disparate sources. That acronym is GIGO, or more commonly known […]

October 29, 2021

Human engagement matters more than ever to consumers, who want intuitive experiences that reduce friction across all touchpoints of their customer experience. At the same time, businesses are looking to automated engagement tools to drive efficiencies and improve the customer […]

March 22, 2021

2020 saw an acceleration of consumer trends that had already been underway for years. As millions of customers moved to online as their primary way of interacting with brands and their products, businesses were forced to react accordingly and accelerate […]

December 11, 2020

Forty-eight percent of US consumers said they plan to shift to online shopping this holiday season, according to a recent McKinsey study on consumer behaviors amidst the ongoing pandemic. A trend toward contactless, digital-first experiences is further illustrated by 73% […]

November 25, 2020

Remember CCPA? Now give it an adrenaline shot. Californian consumers now have more personal data protection rights than ever before. The state this month passed Proposition 24, or the California Privacy Rights Act (CPRA), which amends provisions and strengthens enforcement […]

October 27, 2020

At the end of August, Santa Clara, Calif-based Frost & Sullivan, a business consultancy that offers companies advice on growth strategies, carried out an analysis of theof the edge computing market and how it will be impacted by the emergence […]

October 19, 2020

Customer data is one of the most valuable assets for any brand. After all, if you have data on a customer’s previous browsing, buying behavior and demographics, you can predict what they’re likely to buy — plus when they’re likely […]