Tag: users

December 1, 2020

Customers and employees today are increasingly concerned about their privacy, how their personal information is collected, who controls that data and how it will be used. The chief privacy officer, or CPO, plays a central role as an advocate for […]

November 30, 2020

DataOps (data operations) is an agile, process-oriented methodology for developing and delivering analytics. It brings together DevOps teams with data engineers and data scientists to provide the tools, processes and organizational structures to support the data-focused enterprise. Michele Goetz, vice […]

November 25, 2020

Year 2020 is quickly coming to an end, and I hope COVID-19 is coming to an end too! But with the recent resurfacing of cases in some countries, we are reminded that this black swan event will be with us […]

November 25, 2020

Remember CCPA? Now give it an adrenaline shot. Californian consumers now have more personal data protection rights than ever before. The state this month passed Proposition 24, or the California Privacy Rights Act (CPRA), which amends provisions and strengthens enforcement […]

November 25, 2020

If marketers could find a silver lining from the challenges we’ve faced since March, it would be that we’ve slowed down to focus on customer engagement. Brands recognize the need to listen to what matters most with their audience and […]

November 24, 2020

Doing digital, data-driven business is a nearly universal goal. Ninety-five percent of U.S. companies we surveyed* in October were in some stage of digital transformation and intentional progress toward a data-driven enterprise. There are reasons this might keep executives, policymakers, […]

November 24, 2020

According to a Pega Systems study, 35% of businesses have a C-level sponsor for CX and in 36% of companies, it’s led at the director level or below. Yet C-level sponsorship can be an essential factor in being able to […]

November 23, 2020

The third edition of the Nonprofit Trend Report published by Salesforce.org highlights how nonprofits are being asked to play a larger role in serving communities around the world, and how technology can accelerate their ability to do so. This report […]

November 20, 2020

We’re eight months into corporate America’s great work-from-home experiment, and it hasn’t gone quite the way business leaders expected. Their scattered workforces, even in the midst of a stressful pandemic while shouldering extra burdens like childcare, have been remarkably productive. […]

November 18, 2020

If the pandemic has proved anything, it’s how ephemeral our certainties are. Suddenly, there we were staying at home, ordering toilet paper and masks on Amazon and attempting to do business by talking to each other via our MacBook cameras […]