Category: Business Users

December 9, 2019

While working at BMC software, I met with many CIOs who shared their challenges with effectively communicating the value of IT to business users. If you are a CIO who has this challenge today, you missed a great opportunity to […]

November 25, 2019

When you lead digital transformation initiatives or manage change management programs, you are likely to find yourself in meetings that fall off the status-quo cliff. In these meetings, you intentionally or unintentionally catch one or more participants off guard in […]

November 15, 2019

For any CIO, IT is an integral part of business success. To gather expert perspective on IT and digital transformation, we sat down with Ursula Soritsch-Renier, Nokia CIO and keynote speaker for Dreamforce 2019’s Customer Success Keynote: Your Path to […]

November 14, 2019

Three years ago, Bill Martin stepped into the CIO role at AEG Worldwide, a sports and live entertainment company, inheriting what he saw as an outdated IT model that lacked alignment with AEG’s vision. After consulting with senior leadership about […]

November 5, 2019

Your IT department probably doesn’t interact directly with your company’s customers very often. That’s because IT teams have a different set of ‘customers’ to serve: your other business units. Without the technology solutions developed by IT, those other business units […]

October 28, 2019

The use of data by organizations to improve the efficiency of their operations and drive innovation is nothing new. Since the early 20th century, companies have been applying “scientific” management techniques to get more from their assets, both physical and […]

October 18, 2019

The goal of every brand is to deliver a compelling, personalized experience across all channels and touchpoints. Simple in concept, this is decidedly difficult to execute. To start, meeting this challenge requires a single, comprehensive view of the customer. Obtaining […]

October 16, 2019

Over the past few years, gig economy companies and the treatment of their labor force has become a hot button issue for public and private sector debate. At our recent annual Disrupt event in San Francisco, we dug into how […]

October 14, 2019

Delivering a superior customer experience (CX) requires close partnerships between IT leaders and their business peers. That’s been the ticket for Amtrak, where IT and marketing are co-creating digital services to inspire brand loyalty among the 30 million passengers it […]

October 11, 2019

The Department for Work and Pensions has created an internal portal based on MuleSoft’s Anypoint platform to manage and promote reuse of a growing number of common application programming interfaces (APIs) that can be shared across different areas of the […]