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Women in Data: Barilla chief of analytics on reaching the ‘so what?’ moment with data insights

July 8, 2024

For Lyndsay Weir, the key to success with data analytics is getting to the “so what?”, beyond the charts and spreadsheets.

“You need to understand what business question is and you need to get to the action. I say this to my teams, but whenever they produce anything, a report, a tool, a dashboard, my question is always ‘so what?’,” she says.

While coming up with that ‘so what?’ might not always be easy, for Weir it’s one of the best parts of her job because those insights can have such a big impact for the business.

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