Category: Data Mining

January 25, 2021

Data is essential for the design and delivery of customer experience programs, but the value of the data depends on its accuracy, completeness and timeliness. According to a SnapLogic study, 76% of companies are missing revenue opportunities due to lack […]

January 22, 2021

I’m enthusiastic about the science of finding “next best steps.” As a consumer, that includes applauding companies that aspire to deliver recommendations as consistently on-point as Spotify or Netflix. As a strategist, I’m a fan of the pioneering work of […]

January 21, 2021

In the first of two articles on unlocking business value from unstructured data, we looked at how the pace of data growth and the explosion in unstructured data types have forced enterprises to rethink IT strategies and reshape their investment […]

December 18, 2020

According to 451 Research, location-based data can help marketers and brands provide better experiences for customers, even today. With location information, brands can offer personalized coupons, rewards and/or promotions based on location along the customer journey. Beyond that, brands are […]

December 17, 2020

According to TechTarget, a recent IDC forecast revealed enterprises will create and capture an estimated 6.4 zettabytes of new data in 2020. This firehose of data is coming into the enterprise from a variety of sources: servers, smartphones, websites, social […]

December 16, 2020

Data is a vast and nebulous subject that nonetheless can make or break a company. When companies generate and unify good data, they can create actionable insights and optimize processes for a number of teams within the organization. But when […]

December 3, 2020

COVID-19 changed how economies, consumers, and the supply chain behave. All that change means that significant amounts of legacy data are no longer useful and, in many places, we are starting from ground zero. But for CIOs who are responsible […]

November 25, 2020

Remember CCPA? Now give it an adrenaline shot. Californian consumers now have more personal data protection rights than ever before. The state this month passed Proposition 24, or the California Privacy Rights Act (CPRA), which amends provisions and strengthens enforcement […]

November 24, 2020

Doing digital, data-driven business is a nearly universal goal. Ninety-five percent of U.S. companies we surveyed* in October were in some stage of digital transformation and intentional progress toward a data-driven enterprise. There are reasons this might keep executives, policymakers, […]

November 11, 2020

The reported breach earlier this year of millions of records involving Oracle’s BlueKai web-tracking cookie and email-tracking technology raises the questions of the perils of working with data brokers for marketers. Marketers can use the tracking tech offered by platforms […]