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BI Categories, Data Mining

5 ways to take control of data in 2021

December 3, 2020

Via: CIO

COVID-19 changed how economies, consumers, and the supply chain behave. All that change means that significant amounts of legacy data are no longer useful and, in many places, we are starting from ground zero. But for CIOs who are responsible […]


Basic Querying, BI Categories, BI Users, Business Analysis, Business Users

Spend Management Can Help Bridge the IT and Business Gap

December 2, 2020

Via: CIO

Running Carhartt’s 125-130-person IT department is just one of the hats that John Hill wears. Unlike many of his IT peers, the CIO and Senior VP also oversees all aspects of the company’s planning operations, including demand, channel, assortment, and […]


BI Categories, Business Analysis

What is DataOps? Collaborative, cross-functional analytics

November 30, 2020

Via: CIO

DataOps (data operations) is an agile, process-oriented methodology for developing and delivering analytics. It brings together DevOps teams with data engineers and data scientists to provide the tools, processes and organizational structures to support the data-focused enterprise. Michele Goetz, vice […]


BI Categories, BI Security, Data Mining

What Marketers Need to Know About the California Privacy Rights Act

November 25, 2020

Via: CMSWire

Remember CCPA? Now give it an adrenaline shot. Californian consumers now have more personal data protection rights than ever before. The state this month passed Proposition 24, or the California Privacy Rights Act (CPRA), which amends provisions and strengthens enforcement […]


BI Categories, Data Mining

Three reasons for data-driven optimism

November 24, 2020

Via: CIO

Doing digital, data-driven business is a nearly universal goal. Ninety-five percent of U.S. companies we surveyed* in October were in some stage of digital transformation and intentional progress toward a data-driven enterprise. There are reasons this might keep executives, policymakers, […]


Basic Querying, BI Categories

Digital maturity helps nonprofits thrive despite the pandemic

November 23, 2020

Via: ZDnet

The third edition of the Nonprofit Trend Report published by Salesforce.org highlights how nonprofits are being asked to play a larger role in serving communities around the world, and how technology can accelerate their ability to do so. This report […]


Basic Querying, BI Categories

12 rules for quitting your job

November 17, 2020

Via: CIO

So, you’ve made the call. Your current IT gig isn’t a good fit anymore, and it’s time for a new challenge, new experience, or promotion. But before you take a victory lap in an all-company email, we have a few […]


Basic Querying, BI Categories

Purpose must be an integral part of your corporate strategy

November 16, 2020

Via: ZDnet

Companies that prioritize a purpose aimed at stakeholder success have more successfully risen to the challenges of 2020. Successful companies are beginning to recognize that values can create value. During the COVID-19 pandemic, businesses have increased their focus on stakeholder […]


BI Categories, Data Mining

Is Using a Data Broker the Most Secure Marketing Strategy?

November 11, 2020

Via: CMSWire

The reported breach earlier this year of millions of records involving Oracle’s BlueKai web-tracking cookie and email-tracking technology raises the questions of the perils of working with data brokers for marketers. Marketers can use the tracking tech offered by platforms […]


BI Categories, Data Mining

Why You Should Focus on Community Building More Than Audience Building

November 6, 2020

Via: CMSWire

The audience is the currency of marketing, or it used to be until recently. Over the years, marketers have emphasized building audiences as the go-to method for closing sales and converting visitors into customers. Yet, sometimes marketers take a clinical […]