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Category: Business Analysis


BI Categories, Business Analysis

Use cohort analysis to drive smarter startup growth

September 2, 2021

Via: Tech Crunch

Cohort analysis is a way of evaluating your business that involves grouping customers into “cohorts” and observing how they behave over time. A commonly used approach is monthly cohort analysis, where customers are grouped by the month they signed up, […]


BI Categories, Business Analysis

ECBA certification: An entry-level credential for business analysts

August 31, 2021

Via: CIO

The Entry Certificate in Business Analysis (ECBA) is a credential for business analysts offered by the International Institute of Business Analysis (IIBA). IIBA is a nonprofit professional association founded in 2003 to promote the field of business analysis. According to […]


BI Categories, Business Analysis

5 essential traits of elite business analysts

August 13, 2021

Via: CIO

If you’re interested in data and how it relates to business processes, a career as a business analyst (BA) might be for you. Business analysis will enable you to spend your days burrowing into numbers and emerging with nuggets of […]


BI Categories, Business Analysis

10 Mistakes to Avoid When Rethinking Your Analytics Strategy

August 5, 2021

Via: CMSWire

Developing strategy keeps CMOs awake at night. Add in the complexity and uncertainty the COVID-19 pandemic produced, and you can’t help but wonder if CMOs will ever get a good night’s sleep. Some of the industry uncertainty comes from the […]


BI Categories, Business Analysis

The Future of Analytics: What is All the Hype About?

August 3, 2021

Via: DATAVERSITY

Expert’s ears immediately perk up upon attending a talk about how to get big insights from analytics. After all, analytics has become the new hot topic of the day. However, asked Nipa Basu, during her keynote presentation The Future of […]


BI Categories, BI Users, Business Analysis, Data Analyst

How is Bad Data Crippling Your Data Analytics?

June 3, 2021

Via: DATAVERSITY

Some striking evidence of the impact of bad data can be found in fake email IDs, impersonations on social media, or misuse of stolen financial or personal information. The more widespread harm can be caused by bad data in Data […]


BI Categories, BI Users, Business Analysis, Data Analyst

Real-time analytics: 7 tips for success

May 25, 2021

Via: CIO

As data of all types pours into enterprises at unprecedented rates, being able to give decision-makers easy access to immediate insights is becoming a business necessity. Real-time analytics enables organizations to meet this challenge by applying logic and mathematics to […]


BI Categories, Business Analysis

What is a PEST analysis? Preparing your business for external impacts

April 20, 2021

Via: CIO

PEST analysis is used to evaluate external and macro environmental factors that impact your organization, specifically political, economic, social, and technological ones. This four-point analysis method gives your business a framework to identify the most influential factors in your industry, […]


BI Categories, Business Analysis, Data Mining

The Importance of Data Science and Analytics in the Finance Industry

April 5, 2021

Via: DATAVERSITY

It is estimated that by the end of 2020, there were approximately 40 zettabytes (40 trillion gigabytes) of data in the world. If it feels a bit difficult to wrap your head around that number, don’t worry – you are […]


BI Categories, Business Analysis

The data-driven project manager: Using analytics to improve outcomes

March 23, 2021

Via: CIO

With project failure rates remaining troublesome, many project managers are turning to data for help. Proper use of data can take the guesswork out of decision-making and provide tangible support project managers can use to guide their teams. Data can […]