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Category: Business Analysis


BI Categories, Business Analysis

What is a PEST analysis? Preparing your business for external impacts

April 20, 2021

Via: CIO

PEST analysis is used to evaluate external and macro environmental factors that impact your organization, specifically political, economic, social, and technological ones. This four-point analysis method gives your business a framework to identify the most influential factors in your industry, […]


BI Categories, Business Analysis, Data Mining

The Importance of Data Science and Analytics in the Finance Industry

April 5, 2021

Via: DATAVERSITY

It is estimated that by the end of 2020, there were approximately 40 zettabytes (40 trillion gigabytes) of data in the world. If it feels a bit difficult to wrap your head around that number, don’t worry – you are […]


BI Categories, Business Analysis

The data-driven project manager: Using analytics to improve outcomes

March 23, 2021

Via: CIO

With project failure rates remaining troublesome, many project managers are turning to data for help. Proper use of data can take the guesswork out of decision-making and provide tangible support project managers can use to guide their teams. Data can […]


BI Categories, Business Analysis

Using a CDP for Data-Driven Campaign Management

March 22, 2021

Via: CMSWire

2020 saw an acceleration of consumer trends that had already been underway for years. As millions of customers moved to online as their primary way of interacting with brands and their products, businesses were forced to react accordingly and accelerate […]


BI Categories, Business Analysis

Is Lakehouse Architecture a Grand Unification in Data Analytics?

March 17, 2021

Via: DATAVERSITY

I do not think it is an exaggeration to say data analytics has come into its own over the past decade or so. What started out as an attempt to extract business insights from transactional data in the ’90s and […]


BI Categories, Business Analysis, Data Mining

3 analytics and AI trends that will dominate 2021

March 16, 2021

Via: CIO

Data analytics is a domain in constant motion. Early in 2020, it seemed clear that organizations would continue to invest heavily in analytics to support their digital transformations. But the world of analytics and AI looks very different in March […]


BI Categories, Business Analysis, Data Mining

How the modern data stack will transform in 2021 and beyond

March 4, 2021

Via: Techradar

After a year of unforeseen events and a decade’s worth of technology innovation, it may seem almost impossible to imagine what 2021 holds. Most businesses have encountered first hand how data has enabled them to make better decisions, whilst also […]


BI Categories, Business Analysis

What Are Simple Random Sampling and Stratified Random Sampling Analytical Techniques?

February 26, 2021

Via: DATAVERSITY

Sampling is the technique of selecting a representative part of a population for the purpose of determining the characteristics of the whole population. There are two types of sampling analysis: simple random sampling and stratified random sampling. Let’s look at […]


BI Categories, Business Analysis

Winning enterprise sales teams know how to persuade the Chief Objection Officer

February 22, 2021

Via: Tech Crunch

Many enterprise software startups at some point have faced the invisible wall. For months, your sales team has done everything right. They’ve met with a prospect several times, provided them with demos, free trials, documentation and references, and perhaps even […]


BI Categories, Business Analysis

Project management guide: Tips, strategies, best practices

February 19, 2021

Via: CIO

Project management is a complex discipline rife with enough key phases, knowledge areas, and terms to fill a glossary. To simplify the key components of successful project management, CIO.com offers the following comprehensive guide to project management, including tips, strategies […]