Business intelligence (BI) refers to the process of collecting, analyzing, and interpreting business data to unlock business potential. In 2023, business intelligence plays a crucial role in the growth and success of global businesses, providing benefits that help them gain a competitive edge. BI tools assist business leaders in making data-driven decisions and provide them with real-time actionable insights.
These sophisticated data analysis tools allow employees to make informed business decisions as well, by integrating data from various sources, identifying correlations and patterns, and comprehensively presenting information.
