Data Intelligence: The Key to Empowered People and Decisions

May 13, 2024

McKinsey analysts predict that enterprise employees will rely on data for almost every decision come 2025. If true, this development would mark a significant departure from the current business modus operandi. According to our research, only 25% of enterprise data professionals believe their organization’s decision-making process is data-backed or strategic.

How are these two concepts – the perception of data progress and the reality of disorganization – so distinct? To answer this question, we need to understand why data-driven processes remain so elusive for many enterprises.