Customer experience (CX) professionals say they and their clients are using artificial intelligence (AI) analytics to harness data and drive customer personalization in several key areas: from customer friction to churn, sentiment and engagement. CX executives in various industries — such as software, marketing and finance — are seeing multiple trends in how customer data and AI analytics are being combined to improve overall CX. A group of CX, data and AI execs shared details on those trends with CMSWire:
