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5 AI Analytics Trends for CX Personalization

July 20, 2023

Via: CMSWire

Customer experience (CX) professionals say they and their clients are using artificial intelligence (AI) analytics to harness data and drive customer personalization in several key areas: from customer friction to churn, sentiment and engagement. CX executives in various industries β€” such as software, marketing and finance β€” are seeing multiple trends in how customer data and AI analytics are being combined to improve overall CX. A group of CX, data and AI execs shared details on those trends with CMSWire:

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