Top

5 priorities that cut cloud costs and improve IT ops

Are tech layoffs inevitable, or can your company avoid them?

Three multicloud myths that need to be crushed

How the cloud helps banking and finance companies tackle core modernization challenges...

People.ai Earns Three Security Certifications that Ensure its Data and Cloud Protection Protocols...

image credit: Adobe Stock

4 CIOs on marketing IT’s value to the business

July 20, 2023

Via: CIO

Category:

Perception matters, particularly for internal IT organizations. While CIOs may be acutely aware of the essential value their teams create, that value isn’t always evident to stakeholders and clients. We may hope that the work speaks for itself, but the reality is, IT leaders must communicate IT’s accomplishments in a way that people can understand why and how it matters to them.

In other words, you have to think and act like a marketer, shaping IT’s message in a way that resonates.

Read More on CIO