While organizations from virtually every industry have publicly disclosed the ways they use generative AI to produce measurable benefits, they might not be so forthcoming in the future.
The retail industry has no shortage of cases on display where generative AI has shown tangible benefits. Take for example French multinational Carrefour, who used it to make digital avatars and videos. They had ChatGPT write the script, and other gen AI tools to create a digital person who reads the script, a scalable process with at least one measurable benefit: speed.
