Remember CCPA? Now give it an adrenaline shot.
Californian consumers now have more personal data protection rights than ever before. The state this month passed Proposition 24, or the California Privacy Rights Act (CPRA), which amends provisions and strengthens enforcement of the California Consumer Privacy Act (CCPA). It takes effect Jan. 1, 2023.
The first thing marketers need to know? California strengthened its opt-out clauses to move from a “no selling” to a “no sharing” approach to data privacy, giving consumers more control over how their data is shared and used, according to Charles Farina, head of innovation at Adswerve, a digital marketing analytics consultancy.