There is an old saying that dates back to the early days of computing that has taken on new meaning today for companies awash in unstructured customer data from multiple disparate sources. That acronym is GIGO, or more commonly known as “garbage in, garbage out.”
First defined in 1957 by U.S. Army mathematicians, who declared that “sloppily programmed” inputs inevitably lead to incorrect outputs. To put it in modern language, the value you get out of a system is only as good as the data that is put into it. Poor quality data is no joke, today it costs the U.S. economy up to $3.1 trillion annually.
