Forty-eight percent of US consumers said they plan to shift to online shopping this holiday season, according to a recent McKinsey study on consumer behaviors amidst the ongoing pandemic. A trend toward contactless, digital-first experiences is further illustrated by 73% of US shoppers saying they’ve tried a new shopping behavior this year, with 80% saying they intend to continue the new behavior. These new behaviors include buy online, pick-up in-store or curbside (BOPIS), or purchasing traditional in-store products such as groceries exclusively online.
