Customer data is one of the most valuable assets for any brand. After all, if you have data on a customer’s previous browsing, buying behavior and demographics, you can predict what they’re likely to buy — plus when they’re likely to purchase and how much they’re likely to pay — and serve them relevant, timely information. Data enables brands to deliver that holy triplet of “right customer, right time, right message.” The shopper enjoys a personalized, expedited journey from browse to buy, while the brand converts sales and builds customer loyalty. A clear win-win.
