image credit: / Freepik

What Is Customer Analytics? And Why It Matters

November 13, 2023

Via: CMSWire

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition.

The ability to dissect and use customer data can spell the difference between a thriving enterprise and one that struggles to understand its target audience. And as the digital landscape becomes increasingly complex, with customer behavior evolving and marketing campaigns becoming more sophisticated, the need for robust customer analytics grows exponentially.

In fact, a Gartner survey found that 84% of customer service and support leaders cite customer data and customer analytics as very or extremely important for achieving their organizational goals.

Read More on CMSWire