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Overcoming Customer Data Integration Challenges

February 7, 2023

Via: CMSWire

Marketers want 360-degree views of customers in order to provide them with the most enticing, personalized messaging. But to have such a comprehensive view of customers, marketers need comprehensive data from a variety of sources.

However, collecting, merging and analyzing this data is a challenge for many, said Sandy Fliderman, founder and president of Industry FinTech Inc. and a former chief technology officer.

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