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How AI and Data Analytics Drive Personalization Strategies

June 29, 2023

Via: CMSWire

Brands today are using artificial intelligence (AI) and data analytics to create compelling, personalized experiences that enhance their relationships with customers. By leveraging advanced data handling, customer segmentation and dynamic content generation, AI and data analytics are redefining personalization across industries. This article will explore the ways that AI and data analytics are driving personalization strategies, improving the customer experience and enhancing customer loyalty.

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