A group of chief marketing officers (CMOs) say artificial intelligence (AI) is reshaping several key functions of their role — from strategy, tactics, and staffing to customer engagement and metrics. They believe embracing, understanding, and applying AI in marketing as leaders is critical to effectively using their data and channels to reach customers. The CMOs shared with CMSWire various details on those effects AI is having on the marketing C-suite:
1. AI in CMO Strategy
Michael Park, CMO at the Santa Clara, California-based digital workflow company ServiceNow, said AI is “arriving just in time” to accelerate enterprise marketing’s evolution from sales enablement to buyer enablement.
