Tag: digital experience

January 5, 2023

When people think of conversational artificial intelligence (AI) their first thought is often the chatbots they might find on enterprise websites. Those mini windows that pop up and ask if you need help from a digital assistant. While that is […]

January 4, 2023

For digital marketing leaders struggling to execute marketing strategies amid data privacy regulations, synthetic data can help with secure and efficient data anonymization. Synthetic data is generated by applying a sampling technique to real-world data or by creating simulation scenarios […]

August 26, 2022

Two major developments in the customer data privacy arena involving two major companies came to light this month. The first is Oracle, which is facing a privacy class action claim filed Friday as a 66-page complaint in the Northern District […]

August 25, 2022

Poor data quality is often the cause of negative experiences for customers, leads and employees. Outdated, siloed, unformatted, duplicated and otherwise bad data can be the culprit that’s ruining your customer experience. Misspelled names, inappropriate product suggestions, undeliverable messages, duplicate […]

August 23, 2022

Simone Grapini-Goodman describes her career in three distinct chapters. First she served as marketing executive for a Fortune 10 healthcare company, then on to academia where she worked for University of North Carolina Eshelman School of Pharmacy Institute for Innovation. […]

July 19, 2022

The wake of the COVID-19 pandemic has created monumental changes in many people’s lives. Among them, in May of 2020, my octogenarian mother moved into memory care from living on her own. While it’s been challenging, I am not alone […]

June 13, 2022

Artificial intelligence (AI) has been a mainstay of science fiction for many years. As long ago as 1872, science fiction writers depicted computers that controlled the earth — robots that challenged or aided humanity or human battles against AI machines. […]

May 16, 2022

Data is the new currency in the age of digitization. The exchange of which creates a win-win situation for tech companies to provide personalized experiences for netizens. After visiting an ecommerce website, you might have noticed platforms like Reddit, Facebook […]

May 9, 2022

In the new book The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI, by Paul Leonardi and Tsedal Neeley published by Harvard Business Review Press and out on May 10, the authors […]

September 13, 2021

What do we need our data to do for us? As consumers, viewers, listeners and more, we are all participants in an exchange of data as we purchase new goods and services, and consumers of data as we watch and […]

September 10, 2021

As the pandemic lingers on, digital commerce remains at the forefront of every business. The swift change from brick and mortar to online commerce created many challenges, some of which are just emerging. For example, customer expectations have become more […]

August 16, 2021

When it comes to deleting data waste, “In my opinion, social media is the worst, really,” said Virginie Guerin, co-founder of the French Digital Cleanup Day team. “It’s very hard to do. We created lots of small how-tos. For example, […]

July 16, 2021

Customers want more personal connections with brands. That’s what we’ve come to expect with many of the most respected brands today. Lululemon, Amazon and Starbucks, for example, are building their companies on the ability to forge emotional connections at scale. […]

June 7, 2021

In this new hybrid working era, CIOs and IT leaders are getting caught in a balancing act between cost optimization, user experience and productivity, security and the consolidation and simplification of their solution stacks. Managing these business demands while catering […]

February 4, 2021

Digital has been a growing part of our lives for two decades, but only now are we on the cusp of some truly amazing changes to our online experiences. Did you know a major automobile manufacturer will be building cars […]

January 25, 2021

Data is essential for the design and delivery of customer experience programs, but the value of the data depends on its accuracy, completeness and timeliness. According to a SnapLogic study, 76% of companies are missing revenue opportunities due to lack […]

January 8, 2021

Every interaction – whether it’s with a partner, a supplier or a retail customer – is an experience, including digital experiences. Lou Blatt, Senior Vice President and Chief Marketing Officer at OpenText, talked with us about how organizations can take […]

December 18, 2020

According to 451 Research, location-based data can help marketers and brands provide better experiences for customers, even today. With location information, brands can offer personalized coupons, rewards and/or promotions based on location along the customer journey. Beyond that, brands are […]

November 12, 2020

As the pandemic continues to drag on, businesses are shifting to increasingly contactless operations, forcing traditional industries to accelerate their adoption of digital technologies. Meanwhile, many companies that have already embraced digital are extending their remote work policies indefinitely to […]

October 21, 2020

Only 10 years ago, artificial intelligence (AI) was just a lofty concept for consumers, appearing in pop culture references or fleeting news stories. Today, it pervades every corner of life, from Siri on our iPhones, to smart home security systems, […]