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Simone Grapini-Goodman: Using Digital Analytics to Improve the User Journey and Increase Customer Loyalty

August 23, 2022

Via: CMSWire

Simone Grapini-Goodman describes her career in three distinct chapters. First she served as marketing executive for a Fortune 10 healthcare company, then on to academia where she worked for University of North Carolina Eshelman School of Pharmacy Institute for Innovation.

In her third chapter, over the last two years she stepped into the startup landscape and built a brand from the ground up in the online pharmacy space. Her extensive healthcare career has given her insight in using analytics to learn, optimize and offer a better digital experience to customers.

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