Customers want more personal connections with brands. That’s what we’ve come to expect with many of the most respected brands today. Lululemon, Amazon and Starbucks, for example, are building their companies on the ability to forge emotional connections at scale.
As more brands rely on digital channels like chatbots, messaging apps and email campaigns to build relationships, AI and machine learning are critical in being able to use the big sets of data amassed to create more personalized experiences that demonstrate empathy and authenticity.
