The wake of the COVID-19 pandemic has created monumental changes in many people’s lives. Among them, in May of 2020, my octogenarian mother moved into memory care from living on her own. While it’s been challenging, I am not alone in this. Different elements of mom’s care have been divided between my sister and me. Her email account is still active, and we monitor it between us. It’s a demonstration of how out of touch a business can be in a digital environment.