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Is Your Customer Experience Data-Driven? Great. Now How Good Is Your Data?

January 25, 2021

Via: CMSWire

Data is essential for the design and delivery of customer experience programs, but the value of the data depends on its accuracy, completeness and timeliness.

According to a SnapLogic study, 76% of companies are missing revenue opportunities due to lack of data insights, and 72% of companies surveyed said customer engagement and satisfaction are negatively impacted due to missing or incomplete data.

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