Tag: digital experience

October 19, 2020

Customer data is one of the most valuable assets for any brand. After all, if you have data on a customer’s previous browsing, buying behavior and demographics, you can predict what they’re likely to buy — plus when they’re likely […]

October 5, 2020

The fourth principle of Digital Earth Experience design is to delete 90%. The illusion of cheap storage has encouraged by far the worst hoarding habits in human history. We are drowning in digital crap, and it’s going to get much, […]

September 16, 2020

Ask yourself this question: which website, app or system feels like it was really designed and made for someone like you? Something that understands your needs, your tasks, your priorities — and meets or exceeds your expectations? Go ahead, I’ll […]

September 15, 2020

The road to recovery is paved with data, where data provides the fuel to power better and faster decisions, stated a recent McKinsey article. Remember, data-driven processes and digital transformation are two sides of the same coin. You need data […]

August 31, 2020

Personalization long ago reached buzzword status, yet customer demands for hyper-personalized interactions have yet to become a reality. And that’s a problem. After all, if you are collecting customers’ personal and behavioral information as they interact with your brand, it’s […]

August 24, 2020

When it came to analytics services, I wrote off Microsoft long ago. At the time it was vying with Google for internet supremacy among consumers, as an attempted extension of its ubiquitous operating software, Windows. Time has passed. And while […]

July 24, 2020

The digital workplace is big business. $1.3 trillion big, to be precise. That’s according to one recent estimate from IDC. In May, the market research firm forecasted that spending on digital transformation technology and services will grow by more than […]

June 8, 2020

First published in 2003, the best-selling-book-turned-movie “Moneyball” is generally credited with launching the analytics revolution that today dominates the baseball landscape. It chronicles how then Oakland Athletics general manager Billy Beane leveraged data analytics to help the small-budget A’s take […]

June 1, 2020

Customer Data Platforms (CDPs) come in many different flavors based on what they actually do for marketers. The CDP Institute largely groups CDP vendors into three classes: access, analytics and campaigns. According to David Raab, founder of the Customer Data […]

May 11, 2020

Although David Raab coined the term customer data platform (CDP) in 2013, companies have been trying to uniquely identify customers and consolidate first-party customer information for multiple decades. Attempts ranged from the customer information files created for banks in the […]

April 16, 2020

Across the United States, enterprise-level manufacturers that have historically focused on traditional retail sales channels are now exploring how they can add a direct-to-customer (DTC) channel to their sales operations. Why? A massive transformation is underway in the selling landscape, […]

January 24, 2020

2020 marks a major anniversary: 10 years since the Great App Boom. You easily could have missed the milestone, since the start of app mania was defined by a series of events rather than a single, distinct one: surging smartphone […]

January 17, 2020

Another martech deployment = yet another battle between marketing and IT? These groups should be united in their efforts to achieve common business goals, yet all too often, business users and IT butt heads. The reason: they think their priorities […]