Stop the Feud Between Business Users and IT — It Makes for Better Personalization

January 17, 2020

Via: CMSWire

Another martech deployment = yet another battle between marketing and IT?

These groups should be united in their efforts to achieve common business goals, yet all too often, business users and IT butt heads. The reason: they think their priorities are fundamentally incompatible.

Both sides’ complaints will likely sound familiar. Business users often say of developers: “They don’t understand our time pressures.” “They move too slowly and put up too many barriers.” “They’re obsessed with security, performance and data integrity — all at the expense of actually getting things done!”

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