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Dear Business Leaders: Stop Treating People as Data

January 24, 2020

Via: CMSWire

2020 marks a major anniversary: 10 years since the Great App Boom. You easily could have missed the milestone, since the start of app mania was defined by a series of events rather than a single, distinct one: surging smartphone sales despite the Great Recession, explosive popularity of app stores (Apple had launched its the previous summer), mainstream adoption of Facebook and Twitter, the emergence of Spotify.

A decade later, it often seems as if we live much of our lives on our devices. Even the simple routine of buying a cup of coffee has been transformed.

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