For the retail industry, these are exciting times. With the massive amounts of data generated in the course of day-to-day operations, retailers can now gain intimate insights into their customers, products and operations. With these data-driven insights, retailers can provide richer customer experiences, optimize business processes and unlock new monetization opportunities.
This is an opportunity that is there for all retailers who have the systems, strategies and analytics tools in process or in place to capitalize on the growing amounts of data generated by multichannel customer interactions, Internet of Things devices, computer vision systems and a wide range of business processes.
