Across the United States, enterprise-level manufacturers that have historically focused on traditional retail sales channels are now exploring how they can add a direct-to-customer (DTC) channel to their sales operations.
Why? A massive transformation is underway in the selling landscape, as brands look for opportunities to take control of selling directly in the marketplace.
One source of this change is the ascendance of millennials as a dominant customer category. Millennials now comprise half of the working population in the US today, and will be up to 75% by 2025.