Personalization long ago reached buzzword status, yet customer demands for hyper-personalized interactions have yet to become a reality. And that’s a problem. After all, if you are collecting customers’ personal and behavioral information as they interact with your brand, it’s fair that they expect you to return the favor with a personalized, highly relevant experience.
Businesses turn to vendors from a wide variety of categories to deliver on this demand, including (but not limited to): customer data platforms, CMSs, personalization engines, digital experience platforms, ecommerce systems and more.
