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4 CDP Case Studies: Openprise, Tealium, Segment, mParticle

June 1, 2020

Via: CMSWire

Customer Data Platforms (CDPs) come in many different flavors based on what they actually do for marketers. The CDP Institute largely groups CDP vendors into three classes: access, analytics and campaigns. According to David Raab, founder of the Customer Data Platform Institute, CDP vendors like Segment, Tealium, mParticle and Tealium, whose case studies we feature here, mostly began as data collection tools.

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