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Who Owns Digital Workplace Strategy?

July 24, 2020

Via: CMSWire
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The digital workplace is big business. $1.3 trillion big, to be precise.

That’s according to one recent estimate from IDC. In May, the market research firm forecasted that spending on digital transformation technology and services will grow by more than 10% in 2020 despite the economic slowdown caused by the COVID-19 pandemic.

That’s a whole lot of money being pumped into developing capabilities and implementing the tools, apps and technologies to transform the digital workplace. While the market continues to grow at a steady clip and digital workplace maturity continues to grow, key questions remain about who drives strategy and how decisions are made. More work is needed to define roles and establish a governance model.

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