What do we need our data to do for us? As consumers, viewers, listeners and more, we are all participants in an exchange of data as we purchase new goods and services, and consumers of data as we watch and listen to media and entertainment. People are now aware of the data foundations girding these activities to the extent that someone — or something — is “behind the curtains,” pulling the strings to make things happen. Privacy concerns remain, but most people are willing to exchange their data for a positive experience and clarity into what’s going on behind the curtains.
