Tag: customer data

January 16, 2024

Without question, data is the fuel of great marketing and great customer experience. According to MIT-CISR’s research shared in the book “Future Ready,” “The disadvantage of increasing customer experience without industrializing data is it adds more complexity to already fragmented […]

January 12, 2024

By using advanced analytical tools powered by machine learning algorithms, companies can now draw previously unknown insights from customer interactions, transactions, behavior patterns and more. These insights allow for a deeper understanding of any company’s target market businesses. Analytic tools […]

December 19, 2023

Understanding and mastering data integration strategies is crucial. Michael Mathias, CMSWire Contributor and CEO of digital agency Whereoware, offers invaluable insights into the complex world of data integration, providing a deeper understanding of how businesses can effectively manage and utilize […]

December 15, 2023

Trying to deliver excellent customer service without the support of AI tools and the enhanced analysis of data can be impractical — as well as a real challenge in today’s consumer landscape. Now, many consumer-centered businesses are prioritizing the integration […]

December 5, 2023

The world continues to evolve at a breakneck pace, and the myriad of ways in which companies collect, analyze and leverage customer data is evolving at a similar speed. As a result, customer experience professionals, data scientists, and digital marketing […]

November 6, 2023

Customer experience leaders want better cross-department collaboration, empowerment as an agent of change and the ability to change company culture to become more customer-centric and establish the right customer experience model. Those are the top three reasons CX leaders gave […]

October 19, 2023

Data monetization can be a game-changer for businesses across industries. And that’s all the way down from the chief marketing officer to the chief information officer. Data’s everyone’s game. This powerful strategy not only unlocks new revenue streams but also […]

October 5, 2023

In the new book, “Data is Everybody’s Business,” authors Barbara Wixom, Cynthia Beath and Leslie Owens, do something important. They ground everyone in data fundamentals. The authors suggest this is a task for everyone in the modern enterprise. We have […]

September 26, 2023

In today’s data-driven landscape, understanding and leveraging customer information is paramount to business success. Enter the customer data platform (CDP), a solution designed to unify and streamline customer data from multiple sources. As businesses grapple with data deluge, the CDP […]

July 28, 2023

Engaged customers are vital to the success of any business. Analytics is central to understanding what works for your customers. But how do you get them to share actionable data? Of course, customers are willing to share data in return […]

July 13, 2023

The term “moments that matter” has been used to describe specific impactful steps along a customer journey within the CX world for years. But, how do you know if these moments actually matter? And what they matter to? What value […]

June 16, 2023

The definition of customer data is any first-party behavioral, demographic and personal information that organizations collect directly from their customers or obtain from a third party, such as a data broker or business partner, and which can be traced back […]

April 12, 2023

Without question, data is not only the life blood of the modern enterprise, but also the key building block for digital customer experience and digital transformation. Given this, the question is do CIOs and other technology leaders have a clear […]

March 16, 2023

There are numerous reasons why organizations pursue a “modern data stack.” Some aim to move away from a “silos and spaghetti architecture” described in “Future Ready,” while others aim to establish an AI factory and its supporting data marketplace, as […]

March 9, 2023

The term predictive analytics refers to the use of data, statistical algorithms, and AI and machine learning to provide the best assessment of future outcomes, trends, behaviors and events based on historical customer data. Brands often use predictive analytics to […]

February 7, 2023

Marketers want 360-degree views of customers in order to provide them with the most enticing, personalized messaging. But to have such a comprehensive view of customers, marketers need comprehensive data from a variety of sources. However, collecting, merging and analyzing […]

January 19, 2023

Against a backdrop of economic uncertainty, the way we approach marketing and customer experience (CX) is even more important to customer loyalty. We take these important lessons from the recent holiday season and apply them for the next one. Put […]

November 21, 2022

By using artificial intelligence (AI) and machine learning (ML), brands can analyze data objectively, improving insights and generating actionable reports that can be used to make data-driven decisions. With AI and ML, these insights are more sophisticated and valuable to […]

September 20, 2022

The role of the CMO is more invested in technology than ever, and CMOs have no choice but to engage with the CIO and align business and tech objectives. Key to the success between CMO and CIO is how both […]

August 25, 2022

Poor data quality is often the cause of negative experiences for customers, leads and employees. Outdated, siloed, unformatted, duplicated and otherwise bad data can be the culprit that’s ruining your customer experience. Misspelled names, inappropriate product suggestions, undeliverable messages, duplicate […]