Data monetization can be a game-changer for businesses across industries. And that’s all the way down from the chief marketing officer to the chief information officer.
Data’s everyone’s game. This powerful strategy not only unlocks new revenue streams but also reshapes how organizations approach value creation.
We caught up two data monetization fans and authors: CMSWire Contributor Myles Suer and Leslie Owens, one of the authors of the book, “Data Is Everybody’s Business: The Fundamentals of Data Monetization,” and discussed data monetization and its potential on business outcomes. Myles also wrote about the topic in his recent CMSWire column, “Finally, a Data Book for CMOs Detailing Data Monetization Strategy.”
