According to a 2023 Statista report, by 2025, the amount of data that is created, consumed and stored is projected to grow to over 180 zettabytes. The use of data analytics is essential for brands looking to gain actionable insights that inform strategic decisions and optimize performance based on the vast amounts of data they produce. To make the most of big data, choosing the right analytics platform is key. The top data analytics solutions provide powerful, accessible analysis of customer, marketing, operational and IoT data. This article will examine the top all-in-one and specialized data analytics platforms that are empowering brands today.
