There are numerous reasons why organizations pursue a “modern data stack.” Some aim to move away from a “silos and spaghetti architecture” described in “Future Ready,” while others aim to establish an AI factory and its supporting data marketplace, as described by Marco Iansiti and Karim Lakhani. CMOs are interested in creating omnichannel engagement with customers for their desired products and services. Data practitioners and CIOs are left to ponder the implications in Andreessen Horowitz’s 2020 analysis of modern data infrastructures and what the impact will be on businesses.
