In the new book, “Data is Everybody’s Business,” authors Barbara Wixom, Cynthia Beath and Leslie Owens, do something important. They ground everyone in data fundamentals. The authors suggest this is a task for everyone in the modern enterprise.
We have known for some time that data is the fuel of digital transformation, digital customer experience and digital offerings or products, but what are the exhaustive ways that organizations can use data to make more money? And what are the strategic considerations for each? This is something that those hyping Gen AI need to consider. And hopefully this is a welcome message for CMOs, CDOs and CIOs.
