Trying to deliver excellent customer service without the support of AI tools and the enhanced analysis of data can be impractical — as well as a real challenge in today’s consumer landscape.
Now, many consumer-centered businesses are prioritizing the integration of AI and data analytics into their current operations. These tools improve data interpretation, customer segmentation and help create more personalized experiences along the customer journey.
Such strategic processes are key to helping brands respond to the more intensive demands of customers in our present consumer climate. According to the 2022 Digital-First Customer Experience Report, 95% of consumers believe customer service impacts their brand loyalty, rating easy access, self-service and professional customer service agents as important factors.
