The role of the CMO is more invested in technology than ever, and CMOs have no choice but to engage with the CIO and align business and tech objectives. Key to the success between CMO and CIO is how both roles can collaborate around data.
On the surface, there is a perceived tension between CMOs, CIOs, the rest of the executive team, and data. CMOs need to look for ways to leverage customer data to deliver superior and highly tailored experiences to customers. CIOs need to ensure that the business’ use of data is compliant, secure, and done according to best practices. They need to assure the board that the risk from data is minimised.
