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Driving Customer Experience With Data: Identifying & Harnessing ‘Moments That Matter’

July 13, 2023

Via: CMSWire

The term “moments that matter” has been used to describe specific impactful steps along a customer journey within the CX world for years. But, how do you know if these moments actually matter? And what they matter to? What value does improving these moments provide to the customer, to the business, and to the employees? This article will delve into the importance of driving customer experience with data.

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