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Creating a Clearly Articulated Data Strategy

April 12, 2023

Via: CMSWire

Without question, data is not only the life blood of the modern enterprise, but also the key building block for digital customer experience and digital transformation. Given this, the question is do CIOs and other technology leaders have a clear strategy for how to harvest the data needed to drive self-service, customer experience and business transformation?

The Complexities of Sourcing Data

In the old days, the data an organization had was largely determined by what was in a source system. My question for CIOs and other data leaders was how have things changed? CIOs answered based upon their organization’s data maturity. ClOs were also clear that the complexity of data has increased.

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