Tag: customer data

July 19, 2022

The wake of the COVID-19 pandemic has created monumental changes in many people’s lives. Among them, in May of 2020, my octogenarian mother moved into memory care from living on her own. While it’s been challenging, I am not alone […]

April 26, 2022

“The bottom-line impact of improving customer engagement at every touchpoint is significant,” stated Hiver in its company blog. It backed up this claim with data from Constellation Research, which found that better engagement can increase cross-sell revenue by 22%, up-sell […]

February 15, 2022

Customers continue to demand more personalized experiences, even leaving brands that fail to provide the level of service they expect. But at the same time customer expectations are rising, the data privacy demands that eschew third-party data harvesting and identity […]

January 25, 2022

There is an old saying that dates back to the early days of computing that has taken on new meaning today for companies awash in unstructured customer data from multiple disparate sources. That acronym is GIGO, or more commonly known […]

January 20, 2022

Analytics is an important part of managing a business today. There are many types of analytics techniques, with predictive and prescriptive analytics being two key ones. But what is predictive analytics, and what is it used for? Predictive Analytics Today […]

November 5, 2021

Three states in the U.S. have comprehensive data privacy laws. Nearly 20 states have had laws fail in legislative sessions. And another handful or so are currently trying, according to the International Association of Privacy Professionals (IAPP). What’s a marketer […]

October 5, 2021

The pandemic has served to both accelerate digital transformations and refocus many organizations attention on their customers overall digital experience. While during the early days of the pandemic marketing budgets were either on pause or reduced, many companies have reinvested […]

March 24, 2021

Canonical Data Modeling documents, using Data Modeling techniques, how messages or packets pass between different systems internally in the organization and across different company systems, to do e-business. Data sometimes vary, across systems, in their definitions. For example, a company […]

January 25, 2021

Data is essential for the design and delivery of customer experience programs, but the value of the data depends on its accuracy, completeness and timeliness. According to a SnapLogic study, 76% of companies are missing revenue opportunities due to lack […]

December 11, 2020

Forty-eight percent of US consumers said they plan to shift to online shopping this holiday season, according to a recent McKinsey study on consumer behaviors amidst the ongoing pandemic. A trend toward contactless, digital-first experiences is further illustrated by 73% […]

December 10, 2020

The average brand today manages upwards of five social media accounts, four internal customer systems, multiple transaction platforms for ecommerce, point-of-sale and mobile app purchases and a marketing technology stack that is only growing in complexity. On top of this, […]

November 25, 2020

Remember CCPA? Now give it an adrenaline shot. Californian consumers now have more personal data protection rights than ever before. The state this month passed Proposition 24, or the California Privacy Rights Act (CPRA), which amends provisions and strengthens enforcement […]

November 25, 2020

If marketers could find a silver lining from the challenges we’ve faced since March, it would be that we’ve slowed down to focus on customer engagement. Brands recognize the need to listen to what matters most with their audience and […]

November 11, 2020

The reported breach earlier this year of millions of records involving Oracle’s BlueKai web-tracking cookie and email-tracking technology raises the questions of the perils of working with data brokers for marketers. Marketers can use the tracking tech offered by platforms […]

October 19, 2020

Customer data is one of the most valuable assets for any brand. After all, if you have data on a customer’s previous browsing, buying behavior and demographics, you can predict what they’re likely to buy — plus when they’re likely […]

September 17, 2020

Personalization used to be something that was nice to offer your customers. Today, it’s an expectation. In the world of hyper-personalized experiences driven by tech giants like Amazon, Starbucks and Spotify, the personalization bar has been set high. Recent data […]

August 25, 2020

Customer data platforms (CDPs) have gathered steam in the last few years. These unique solutions essentially provide a single, unified version of the truth as it pertains to your customer data, incorporating both first- and third-party data from every possible […]

June 17, 2020

When was the last time you tried to inventorize your closet? Inventorizing (or organizing, in plain speak) your closet can be a frightening proposition. Lots of clothes, all in the wrong places, some in boxes with labels, some in boxes […]

June 10, 2020

The San Francisco Giants vs. Seattle Mariners spring training baseball game on March 8 was my last normal outing before everything changed. And while I’ll always cherish the memories of that day, it was becoming apparent that normal wasn’t really […]

March 9, 2020

Today’s successful “modern experience” business runs on analytics. This fact-based approach to operations enables the business to identify issues and opportunities more quickly and precisely—and address them more effectively. And as businesses move from their first generation of analytic activities […]