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Maximize Your Customer Data Management for Holiday Seasons to Come

January 19, 2023

Via: CMSWire

Against a backdrop of economic uncertainty, the way we approach marketing and customer experience (CX) is even more important to customer loyalty. We take these important lessons from the recent holiday season and apply them for the next one.

Put simply, if your CX strategies aren’t aligned with your customers’ shopping behaviors — whether they shop online exclusively, in-store, or both — it’s going to be a challenging fourth quarter. And your customers are saturated with choices, brands, and marketing messages which means we need to constantly find new ways to differentiate and stand out. This requires transformative business strategies that are both radically innovative and flexible.

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