Tag: customer data management

May 30, 2023

The Utah Consumer Privacy Act (UCPA), signed into law at the end of March 2022, gives businesses more time to ensure that they are complying with the new law and is regarded as among the most business-friendly of consumer data […]

May 26, 2023

In the era of the Internet of Things (IoT), “smart,” interconnected devices are generating invaluable data for businesses. This data-driven approach is empowering these businesses to make informed decisions, enhancing their products and services while also optimizing their overall customer […]

May 25, 2023

Gathering information on customer experiences and how these evolve during the customer journey is lifeblood for a brand. With this data, businesses can prioritize the nurture and growth of their customer base. The Value of Customer Success Metrics It’s true […]

May 22, 2023

Marketers have got the message loud and clear: They have to be more accountable for customer data privacy, given their position as some of the most significant creators and consumers of consumer data within the organization. The good news is […]

May 10, 2023

As critical as data is for organizations to flourish in today’s economy, simply collecting and storing data without a data governance policy leaves an organization without a structure to handle the information. Only 49% of enterprise decisions are driven by […]

May 5, 2023

As we move toward a cookieless future, brands that generate value from personal data will need to change the way it is acquired. The tension between personalized experiences and privacy is increasing, and we need to be mindful of the […]

April 19, 2023

The rapid growth of the digital landscape has driven an increased demand for data scientists and chief data officers (CDOs) across a multitude of industries. As these roles become crucial components of business strategies, a CompTIA report projects a 5.5% […]

April 12, 2023

Without question, data is not only the life blood of the modern enterprise, but also the key building block for digital customer experience and digital transformation. Given this, the question is do CIOs and other technology leaders have a clear […]

February 7, 2023

Marketers want 360-degree views of customers in order to provide them with the most enticing, personalized messaging. But to have such a comprehensive view of customers, marketers need comprehensive data from a variety of sources. However, collecting, merging and analyzing […]

January 19, 2023

Against a backdrop of economic uncertainty, the way we approach marketing and customer experience (CX) is even more important to customer loyalty. We take these important lessons from the recent holiday season and apply them for the next one. Put […]

March 22, 2021

2020 saw an acceleration of consumer trends that had already been underway for years. As millions of customers moved to online as their primary way of interacting with brands and their products, businesses were forced to react accordingly and accelerate […]