Tag: customer data management

January 12, 2024

By using advanced analytical tools powered by machine learning algorithms, companies can now draw previously unknown insights from customer interactions, transactions, behavior patterns and more. These insights allow for a deeper understanding of any company’s target market businesses. Analytic tools […]

January 10, 2024

So, how do you implement a customer data strategy that does just that? The silver bullet lies with harnessing the power of real-time data. With lots of headlines swarming about what truly defines real-time, let’s take a look at what […]

December 19, 2023

Understanding and mastering data integration strategies is crucial. Michael Mathias, CMSWire Contributor and CEO of digital agency Whereoware, offers invaluable insights into the complex world of data integration, providing a deeper understanding of how businesses can effectively manage and utilize […]

December 5, 2023

The world continues to evolve at a breakneck pace, and the myriad of ways in which companies collect, analyze and leverage customer data is evolving at a similar speed. As a result, customer experience professionals, data scientists, and digital marketing […]

October 5, 2023

In the new book, “Data is Everybody’s Business,” authors Barbara Wixom, Cynthia Beath and Leslie Owens, do something important. They ground everyone in data fundamentals. The authors suggest this is a task for everyone in the modern enterprise. We have […]

August 3, 2023

In my recent review of Rewired by McKinsey consultants Eric Lamarre, Kate Smaje and Rodney Zemmel, the authors suggested that business leaders will be digitally transforming their companies for the rest of their careers. Even more significant, the authors claimed […]

August 1, 2023

Data privacy has transitioned from a mere backend concern to a cornerstone of customer-facing businesses. As consumers become increasingly aware of their digital footprints and data privacy regulations are put into place, brands must handle personal information with utmost care. […]

July 13, 2023

The term “moments that matter” has been used to describe specific impactful steps along a customer journey within the CX world for years. But, how do you know if these moments actually matter? And what they matter to? What value […]

June 16, 2023

The definition of customer data is any first-party behavioral, demographic and personal information that organizations collect directly from their customers or obtain from a third party, such as a data broker or business partner, and which can be traced back […]

May 30, 2023

The Utah Consumer Privacy Act (UCPA), signed into law at the end of March 2022, gives businesses more time to ensure that they are complying with the new law and is regarded as among the most business-friendly of consumer data […]

May 26, 2023

In the era of the Internet of Things (IoT), “smart,” interconnected devices are generating invaluable data for businesses. This data-driven approach is empowering these businesses to make informed decisions, enhancing their products and services while also optimizing their overall customer […]

May 25, 2023

Gathering information on customer experiences and how these evolve during the customer journey is lifeblood for a brand. With this data, businesses can prioritize the nurture and growth of their customer base. The Value of Customer Success Metrics It’s true […]

May 22, 2023

Marketers have got the message loud and clear: They have to be more accountable for customer data privacy, given their position as some of the most significant creators and consumers of consumer data within the organization. The good news is […]

May 10, 2023

As critical as data is for organizations to flourish in today’s economy, simply collecting and storing data without a data governance policy leaves an organization without a structure to handle the information. Only 49% of enterprise decisions are driven by […]

May 5, 2023

As we move toward a cookieless future, brands that generate value from personal data will need to change the way it is acquired. The tension between personalized experiences and privacy is increasing, and we need to be mindful of the […]

April 19, 2023

The rapid growth of the digital landscape has driven an increased demand for data scientists and chief data officers (CDOs) across a multitude of industries. As these roles become crucial components of business strategies, a CompTIA report projects a 5.5% […]

April 12, 2023

Without question, data is not only the life blood of the modern enterprise, but also the key building block for digital customer experience and digital transformation. Given this, the question is do CIOs and other technology leaders have a clear […]

February 7, 2023

Marketers want 360-degree views of customers in order to provide them with the most enticing, personalized messaging. But to have such a comprehensive view of customers, marketers need comprehensive data from a variety of sources. However, collecting, merging and analyzing […]

January 19, 2023

Against a backdrop of economic uncertainty, the way we approach marketing and customer experience (CX) is even more important to customer loyalty. We take these important lessons from the recent holiday season and apply them for the next one. Put […]

March 22, 2021

2020 saw an acceleration of consumer trends that had already been underway for years. As millions of customers moved to online as their primary way of interacting with brands and their products, businesses were forced to react accordingly and accelerate […]