So, how do you implement a customer data strategy that does just that? The silver bullet lies with harnessing the power of real-time data. With lots of headlines swarming about what truly defines real-time, let’s take a look at what the experts have to say. According to Gartner, “Real-time is the description for an operating system that responds to an external event within a short and predictable time frame.”
In other words, this is information delivered instantly after an “event” or some sort of interaction has occurred. For example, engaging consumers with relevant products based on their instantaneous interactions with a brand online, or providing a seamless and personalized experience when in-store.
