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What Marketers Need to Know About the Utah Data Privacy Act

May 30, 2023

Via: CMSWire

The Utah Consumer Privacy Act (UCPA), signed into law at the end of March 2022, gives businesses more time to ensure that they are complying with the new law and is regarded as among the most business-friendly of consumer data privacy laws going into effect around the country.

The law has given companies doing business in the state nearly two years to comply, taking effect on Dec. 31, 2023.

As with each state privacy law put into place, specific threshold requirements make companies subject to the UCPA.

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