In my recent review of Rewired by McKinsey consultants Eric Lamarre, Kate Smaje and Rodney Zemmel, the authors suggested that business leaders will be digitally transforming their companies for the rest of their careers. Even more significant, the authors claimed digital and AI transformation — which is built on data — is not a one and done program because digital capabilities are constantly changing.
Data Is a Major Source of Frustration
Without question, the vanguard — the digital leaders — will outperform others within their marketplaces. This will involve continually improving marketing capabilities around personalization analytics, digital marketing campaigns and omnichannel experience.
