Tag: privacy

November 13, 2023

Since the proliferation of large language models (LLMs), like OpenAI’s GPT-4, Meta’s Llama 2, and Google’s PaLM 2, we have seen an explosion of generative AI applications in almost every industry, cybersecurity included. However, for a majority of LLM applications, […]

July 28, 2023

Engaged customers are vital to the success of any business. Analytics is central to understanding what works for your customers. But how do you get them to share actionable data? Of course, customers are willing to share data in return […]

May 5, 2023

As we move toward a cookieless future, brands that generate value from personal data will need to change the way it is acquired. The tension between personalized experiences and privacy is increasing, and we need to be mindful of the […]

February 7, 2023

Marketers want 360-degree views of customers in order to provide them with the most enticing, personalized messaging. But to have such a comprehensive view of customers, marketers need comprehensive data from a variety of sources. However, collecting, merging and analyzing […]

May 16, 2022

Data is the new currency in the age of digitization. The exchange of which creates a win-win situation for tech companies to provide personalized experiences for netizens. After visiting an ecommerce website, you might have noticed platforms like Reddit, Facebook […]

March 4, 2022

As the online world continues to evolve, businesses have found success in utilizing tracking tools to guide marketing tactics and build their platforms. There are many components to online tracking, the most popular of which include cookies and tags. Cookies […]

February 17, 2022

Who would have thought: data transfer has become the data privacy compliance hot potato. A declaration by the Austrian Data Protection Agency that Verlags AG and Google violated the European Union’s GDPR raises the stakes for a major conflict of […]

February 15, 2022

Customers continue to demand more personalized experiences, even leaving brands that fail to provide the level of service they expect. But at the same time customer expectations are rising, the data privacy demands that eschew third-party data harvesting and identity […]

November 5, 2021

Three states in the U.S. have comprehensive data privacy laws. Nearly 20 states have had laws fail in legislative sessions. And another handful or so are currently trying, according to the International Association of Privacy Professionals (IAPP). What’s a marketer […]

February 3, 2021

The vast majority of consumers have a poor understanding of data privacy issues yet think they are proactive in protecting themselves, according to a survey of US and UK residents. More than 83% of 1,000 people surveyed said they were […]

January 28, 2021

The speed at which the digital workplace is evolving means operating policies and procedures are also in flux. One of the most important of these is data privacy: how to handle the personal, confidential information of customers and employees. Ensuring […]

November 25, 2020

Remember CCPA? Now give it an adrenaline shot. Californian consumers now have more personal data protection rights than ever before. The state this month passed Proposition 24, or the California Privacy Rights Act (CPRA), which amends provisions and strengthens enforcement […]

November 5, 2020

Much discussion about the digital workplace in recent months has been about tools and platforms organizations should put in place to enable the millions of workers now obliged to work remotely. However, with so many people across the organization using […]

October 19, 2020

Customer data is one of the most valuable assets for any brand. After all, if you have data on a customer’s previous browsing, buying behavior and demographics, you can predict what they’re likely to buy — plus when they’re likely […]

December 26, 2019

Top 10 Breaches and Leaky Server Screw Ups of 2019 From massive credential spills on the Dark Web and hacked data to card-skimming and rich profiles exposed by way of cloud misconfigurations, 2019 was a notable year for data breaches. […]

August 22, 2019

Google today announced a new long-term initiative that, if fully realized, will make it harder for online marketers and advertisers to track you across the web. This new proposal follows the company’s plans to change how cookies in Chrome work […]

May 7, 2019

In a world where artificial intelligence is everywhere, data sharing is increasingly locking horns with data-privacy concerns. This is a conflict that is playing out around the globe, as private and public organizations are trying to find ways to share […]

December 20, 2018

Have you noticed the increasing number of pop-ups asking you to consent or “agree” when you visit a website? Do you find these annoying and tend to just click accept without reading the policies? So do most people, and here’s […]

September 25, 2018

In late August, the General Services Administration (GSA) released a request for proposal (RFP) for entity validation services that could significantly improve the Federal government’s ability to identify contractors and grantees and track them accurately in government computer systems over […]

September 18, 2018

Government agencies such as the National Institute for Standards and Technology and industry groups such as the Internet Association have embraced privacy as a matter of risk management. This is certainly the right way to go. But, to make it […]